Business Development · Innovation Strategy · Strategic Partnerships

Data-driven growth for new markets

I help leadership teams enter new markets, build strategic partnerships, and scale revenue with evidence-led decisions and disciplined execution — based in Toronto, operating across Canada and beyond.

Focus: Canada · U.S. · LatAm Languages: English · Spanish

1,200:1 GTM ROI

$2M+ Qualified pipeline

>$5M ARR unlocked

28% Win rate

90% Forecast accuracy

10k+ Scholarships via alliances

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About
Evidence first, outcomes only.

I turn ambiguity into baselines, baselines into decisions, and decisions into revenue. Short cycles, clear gates, and data leadership can act on.

Alfredo CastellanosBusiness Consultant · Toronto

Credentials & Recognition

Global Achievements That Strengthen My Work

MMIE — Smith School of Business, Queen’s University

Master of Management in Innovation & Entrepreneurship. Advanced strategic and analytical training in innovation leadership and business growth.

YLAI Fellow — U.S. Department of State

Selected by the U.S. Department of State as a Young Leader of the Americas for entrepreneurship and innovation excellence across 37 countries.

Government Business Mission — International Delegation

Represented the Colombian government in an international innovation and business delegation, building high-value partnerships and fostering cross-border collaboration..

Top 51 Startups — iNNpulsa Colombia

Recognized by iNNpulsa, the Government of Colombia’s innovation agency, as one of the country’s most promising startups for growth and impact.

Serial Founder — Four Startups & One Exit

Built and scaled ventures across publishing, education, and digital strategy. Two still active. ITA has surpassed USD 6M in cumulative revenue.

Founder — Latinos Who Inspire (Canada)

Created and led a cross-sector leadership program highlighting high-impact professionals and fostering collaboration across industries.

View full profile on LinkedIn

Capabilities & services

Decisions that move revenue

Evidence over opinions. Every engagement starts with baselines, target deltas, and instrumentation — then we scale what the data proves.

Market Entry & Expansion

ICP, TAM, regulatory gates, channel model, and a 90‑day pilot that de‑risks investment.

Market sizing & value pools
Route‑to‑market & partner map
Pricing packages & proof offers
Success metrics & review cadence

Strategic Partnerships

Ecosystem mapping, partner economics, co‑sell/co‑build motions, and governance that sustains outcomes.

Joint value proposition & packaging
Co‑sell plays & pipeline hygiene
Executive alignment & governance
Partner‑sourced revenue targets

Business Development Engine

Operating rhythm for consistent pipeline, sharper qualification, and higher win rates.

Playbooks & enablement
Deal reviews & forecast discipline
Revenue analytics & dashboards
Manager coaching & ramp plans

Innovation & Testing Sprints

Structured experiments that let the data decide. What works, scales.

Hypotheses → experiments → scale
Acquisition & monetization tests
Growth loops & partner pilots
90‑day scorecard & payback

Method

A 90-day operating system — the essentials, in three steps

Diagnose & Baseline

Weeks 1–2

ICP & value pools · TAM/SAM.
Funnel & unit economics: win-rate, CAC, payback.
Entry criteria, risks & compliance gates.

Baseline locked Evidence over opinions

Design & Pilot

Weeks 3–6

3–4 hypotheses with KPIs & go/kill rules.
Proof offer & pricing envelopes; partner motion.
Instrumentation & weekly reviews (time-to-signal < 30d).

Payback < 12 mo Audit-ready data

Scale & Govern

Weeks 7–12

Runbooks & enablement; capacity & hiring plan.
Partner governance; forecast discipline (WBR/QBR).
Investment memo & 90-day scorecard.

+5–10pp win-rate Forecast ≥ 90% >$5M ARR path

Selected Business Notes

Outcome‑first, data‑forward

A few quick snapshots. Full write‑ups live on the Business Notes page.

Partnership engine at scale

Public–private alliances and repeatable partner motions across the Americas.

1,200:1 ROI>$1M ARR10k+ scholarships

From sporadic deals to a pipeline machine

ICP rebuilt, sequences and forecasting discipline; rigorous deal reviews.

$2M+ pipeline28% win rate90% forecast accuracy

Enterprise motion with partner alignment

Value narrative and stakeholder governance to accelerate enterprise close.

Deals to $350k+$600k ARRRepeatable co‑sell

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